Marketing Manager

Contract type
Employee
Location
Antwerp
Work regime
Full-time

Do you see yourself responsible for: 

  • Developing the promotion and communication strategy and plans for Wallonia and Brussels of our client (in collaboration with the colleague responsible for Flanders).

  • Deploying  this strategy & plan both at the regional level and in the establishments, while respecting their own identity.

  • Initiating, managing and optimizing operational marketing activities & campaigns & animations in consultation and collaboration with colleagues in the department and at headquarters, as well as with the various managers of local establishments.

  • Identify the objectives and choose the key indicators to be able to follow up on the performance and effectiveness of the campaigns and quantify the ROI.

....Then keep reading, because ....

You will work for a company active in the health sector from the headquarters in Kontich while cultivating many relationships locally with the various establishments, for the development of plans.

Your responsibilities:

  • Promote the company, its facilities, products and services.

  • Conducting and updating regional/national analyses on positioning, potential, customer needs and competition.

  • Ensure the image and reputation of the corporate brand and strengthen it in accordance with its mission, vision and values. 

  • Implement promotional and communication actions that support the company and its establishments in terms of occupancy, reputation and awareness, and translate the objectives of the management. Manage and optimize marketing campaigns.

  • Develop specific employer branding campaigns and execute campaigns in line with the company's strategy for the recruitment of potential new employees, in close collaboration with the HR Manager. 

  • Work cross-functionally with the marketing team, other departments and establishments to ensure that all campaign efforts are aligned. 

  • Develop materials (content, display, posters, flyers, etc.) and develop necessary campaigns/actions in collaboration with partners.

  • Assist and manage the various communication/promotion channels: website, email, social networks,.... Build the offer and the messaging.

  • Set up dashboards, monitoring & KPIs to control and measure the performance and effectiveness of campaigns.

  • Evaluate the actions with regard to their return on investment and monitor the budget.

  • Seek efficiency and economies of scale within the group.

 

Do you have: 

  • 5 years of experience in a similar role.

  • Proven marketing/digital skills (Inbound Mkt, SEO, SEA , Google Analytics, Google Data Studio).

  • Experience in project management.

  • Analytical and methodical mindset.

  • French speaking, with knowledge of Dutch.

 

And the icing on the cake, you are : 

  • Autonomous with good organizational skills and team spirit.

  • Results oriented.

  • Experience in media, agency or recruitment is a plus.

  • Creative while keeping in mind the return on investment.

  • Customer and target group oriented thinking.

 

Then apply here because: 

  • You work for a European company with a presence in several countries.

  • You are working for a company that plays an important role in helping people with their health.

  • You have the possibility to work in Kontich but also on the field in Brussels and Wallonia.

  • You will be part of a human-sized team and you will work together.

  • You have the possibility to evolve.

  • You have a permanent contract with an attractive salary package.


Good Luck!

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Melissa is happy to help you on +32 9 251 84 31 or via melissa@nedworks.be.
 
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